Sachin Tendulkar becomes brand ambassador of Paytm First Games
Paytm First Games is a subsidiary to the online financial service platform Paytm. Paytm First Games is one of the leading Fantasy Sports gaming platforms in the country and has other games like Rummy and Ludo.
Earlier this week, Sachin Tendulkar was signed as the brand ambassador of Paytm First Games. Tendulkar would be instrumental in creating awareness about the exciting genre of fantasy sports in the country.
PFG hopes to inspire people to accept the phenomenon of fantasy sports
For millions of Indians, Sachin's journey has had a deep impact on their personal lives. He has been the sole inspiration for many to play, watch, and believe in cricket, more as a religion than just a game. By welcoming Sachin as the brand ambassador PFG hopes to inspire gaming enthusiasts to experience the fantasy sports phenomenon.
The icon of a billion cricket-loving Indians, Tendulkar would be instrumental in creating awareness about the exciting genre of fantasy sports in the country. Other than Fantasy Cricket, he would help PFG promote and generate excitement around all sports including kabaddi, football, and basketball.
PFG has set aside ₹300 crore for investing in the booming market of Fantasy Sports and other online gaming events during this year. PFG said that over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues and more.