Flipkart acquires Mech Mocha to expand its gaming offerings

Flipkart acquires Mech Mocha to expand its gaming offerings

The e-commerce giant looks to strengthen it's gaming strategy

Bengaluru based e-commerce giant Flipkart today has announced the acquisition of intellectual property from Mech Mocha- a mobile gaming startup started in 2014 that runs India's first live-social gaming platform 'Hello Play'.

The platform today is in seven Indian local languages and has over 10+ games including popular Indian multiplayer games such as Ludo, Carrom, Snakes & Ladder and Cricket.

As a part of the acquisition, Mech Mocha’s gaming team will join Flipkart. Co-founded by Arpita Kapoor and Mohit Rangaraju, the Bengaluru-based startup’s team will focus on scaling Flipkart’s gaming efforts under the leadership of Prakash Sikaria, Vice-President at Flipkart.

Through this accquisition, Flipkart will target first-time e-commerce users through online gaming platforms. Mech Mocha’s IP and team acquisitions by Flipkart have come at a time when consumption of casual gaming has shot up since March due to pandemic.

In a press release Prakash Sikaria, Vice-President, Flipkart, said, “At Flipkart, we are focused on providing consumers with an opportunity to access great products and content while giving them an engaging experience. We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium. Our observations of Flipkart GameZone, reflect this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey. Through this transaction, we will strengthen our capabilities in the gaming domain with access to Mech Mocha's IP, games and talented team that will help us accelerate our efforts in this space.”

This acquisition will provide an opportunity to Mecha Mocha to be a part of an even larger ecosystem allowing them to create unique social experiences for users.

In a press release Arpita Kapoor, Co-Founder & CEO, Mech Mocha, said, “With Vocal for Local being the focus for digital apps across the nation, this strategic backing of Flipkart provides us an opportunity to be part of a larger ecosystem that helps us create unique social gaming experiences for Indian users. We look forward to being a part of the Flipkart ecosystem and leveraging the Flipkart Cloud Platform, Super Coins, Reward store and Flipkart Ads platform to strengthen the platform for our users.”

Mech Mocha will be the first acquisition for Flipkart in the gaming segment. Over the years, Flipkart has also purchased stakes in startups such as Blackbuck, Shadowfax and Qikpod in logistics, EasyRewardz in loyalty and rewards.

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