Microsoft acquires tournament organizer Smash.gg
Microsoft has acquired esports tournament organization platform Smash.gg, the amount of this acquisition has not been disclosed. The official announcement was made on Smash.gg's Twitter handle and later on the MSN Esports Twitter handle as well.
According to the homepage on Smash.gg's official website, they have joined hands with Microsoft to help strengthen the existing relationship between these two organizations and to explore new opportunities. With this acquisition, Smash.gg is looking to increase their reach to a wider audience.
Increasing their reach
With this acquisition, Microsoft has taken another step towards building a wider gaming ecosystem as Smash.gg organizes tournaments for a variety of esports titles. In an attempt to increase their reach as well, Microsoft bought out Zenimax Media, which is the parent company of Bethesda Softworks for $7.5 billion.
Microsoft CEO Satya Nadella later commented that Microsoft was not done buying video game companies. "The idea of having content is so we can reach larger communities and that is why Microsoft will consider buying even more video game companies in the future," he said. Microsoft is possibly buying more and more video game companies to benefit and popularize their Xbox consoles. Apart from Bethesda, Microsoft has bought other game development studios like Mojang, Obsidian, Double Fine Productions, inXile Entertainment.
Smash.gg had earlier stated that it was in talks with other companies for it's growth which had slowed down due to the COVID19 pandemic. This acquisition with Microsoft has given them a huge platform and an opportunity to organize more tournaments and reach out to more people.