Expensive games for the PS5 and Xbox Series X consoles will represent 'higher quality experience'
Last month, research firm IDG reported that more developers were considering increasing the baseline price of AAA games for the PS5 and Xbox Series X.
While $60 has been the standard for many years, developing games for the upcoming consoles brings higher costs. Take-Two believes these should be passed on to the consumer, and has already confirmed that NBA 2K21 will be $70 on the machines.
Games that cost more will provide a better experience to players
We know that some publishers are planning to increase the price of games on next-gen consoles by $10, taking them to an average of $70.
One company that's already confirmed the hike is Take-Two Interactive, parent of Rockstar and 2K. Now, it's called the increase "justified" because of the higher development costs and improved user experience.
"There hasn't been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles," said Take-Two CEO Strauss Zelnick in an interview with Gamesindustry.biz. "We think with the value we offer consumers and the kind of experience you can really only have on these next-generation consoles, that the price is justified."
Strauss did add that not all Take-Two games would see a $10 price jump on the PS5/XBSX, and that pricing would be decided on a "title-by-title basis."
The last time games saw a price increase was 2005 when they jumped from $49.99 to $59.99. According to IDG, development costs for next-gen titles have risen by 200 to 300 percent.
Even with the increase to $69.99 for next-gen, that price increase from 2005 to 2020 next-gen is only up 17%, far lower than the other comparisons.