Activision Blizzard generated $1.2 billion from microtransactions
Microtransactions, often abbreviated as MTX, is a business model where users can purchase virtual goods with micropayments. Microtransactions are often used in games to provide a revenue source for the developers. In-game weapon skins, cosmetics and season passes are a few examples of microtransactions.
Activision Blizzard has announced that in financial report for the third quarter of this year [Q3 2020], that it generated $1.2 billion in revenue from microtransactions. The company made $709 million last year and this quarter has seen a dramatic 69 percent increase in revenue.
Microtransactions are an integral part of Activision Blizard's enterprise. The financial report states that the company had microtransaction sales over $1.95 billion suggesting that microtransaction sales account for more than half of the company's total sales.
Microtransaction sales from Call of Duty: Modern Warfare and Warzone grew by four times compared to last year. This was expected as these games have gained a lot of new players in the past few months.
Activision Blizzard additionally owns King, the makers of Candy Crush. Microtransaction income from King’s video games grew year-over-year, however, a selected quantity was not revealed.
You possibly can learn the total report right here at Activision Blizzard’s web site.